How cold is too cold? In Chippewa Falls, Wisconsin it’s right now.
The cold temperatures are putting a hold on beer deliveries by General Beer Northwest in Chippewa Falls. The company wants to make sure the best beer makes it to the shelf. If beer freezes it’s quality could be less.
Plus, the company is worried about the safety of its drivers saying it’s more important to see a snow plow rather than a beer truck when the weather is bad.
Tell that to someone that wants to partake during the Super Bowl.
Weather advisory get your beer early.