Miller Lite is hosting a giveaway for free beer whenever a Michelob Ultra’s ad plays during the Super Bowl. Wait, what? Yes, you read that right. Michelob Ultra promoted its 95-calories beer as a healthier alternative to Miller Lite’s 96 calories. So on Sunday, whenever a Michelob ad airs during the big game, Miller Lite drinkers will have the chance to type an 836-character URL into their search browser to score $8 for a signature six-pack. Miller Lite will hand out the cash via Venmo, and cap the contest at the first 5,000 entries.
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